Bachelor's Degree in General Business – Advertising Communications

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Degree: Bachelor of Business Administration
Major: General Business
Concentration: Advertising Communications
Hours: 120

Bachelor of Business Administration in General Business – Advertising Communications

Delivery Options:

On-Campus

Advertising Communications Overview

The 91��̳ Bachelor of Business Administration in General Business with a concentration in advertising communications is an interdisciplinary program among the College of Business, the Department of Art and Design and the Department of Communication and Media. This field of study combines a solid knowledge of business with the creation and placement of information designed to produce sales.

Upon graduation, you will have taken courses focused on business environments and law, economics and finance, strategy and technology – so that in your career in advertising, you will be ready for whatever comes your way, whether it's listening to stakeholders, working with art departments, learning about the latest technological developments in your field or competing effectively for a campaign or a new client's business.

Advertising Communications Courses You May Take

Consumer Behavior: Acquaints the student with consumer behavior models and behavior research techniques.

Marketing Promotion: This course is an overview of the broad field of advertising; creation of primary and selective demand; promotional programs selection; media effectiveness coordination of promotional mix and a selection and determination of advertising.

Desktop Publishing: Focuses on the use of computer technology to set type, design pages, and create camera-ready copy for newsletters, brochure, advertisements, and other publications.

Social Media Campaigns: Students work with clients, demonstrating strategy and techniques for social media tools and use social media platforms to develop integrated media campaigns. Students will apply common processes and practices for building a successful social media campaign for a client and learn how to evaluate and measure the impact and success of audience engagement.

Business Law: A survey of the legal environment and its impact upon business. Nature and sources of law, administrative and enforcement agencies, and governmental regulations. Students become aware of the legal framework of common business transactions.

Scholarships

Admissions

Tuition and Fees

Career Paths for Advertising Communications

This advertising business program offers you wide variety of career options. You will have the skills necessary to become an account manager or planner, a creative director, media expert or interactive marketer. If you're a great listener, if you are energetic and can adapt to a continually changing work environment and if you have a talent for coming up with creative, artistic ways to express yourself, then advertising may be the field for you.