Bachelor's Degree in General Business
Degree: Bachelor of Business Administration
Major: General Business
Hours: 120
General Business Overview
You may be interested in the Bachelor of Business Administration in General Business at 91自拍论坛 if you are a hard worker, a natural leader on whom others can depend and are empathetic, cooperative and creative. You will graduate with a solid understanding of economics, finance, marketing and management principles, along with critical communication skills that will set you apart from other business majors in the job market.
This program, available as a residential or fully-online degree program, provides you an opportunity to study the fundamentals of a business enterprise. It enables you to receive a thorough education in business without a major in a specific business discipline. This focus gives enough flexibility so you can explore various career paths. The online degree program is designed to help you develop an understanding of the roles of ethics and public policy in business. Our school of business is among the world’s elite AACSB accredited universities – a distinction earned by only 5% of the world’s business schools.
General Business Courses You May Take
Intermediate Financial Management: Analytical techniques used in financial decision making, including ratio analysis, funds analysis, capital structure, dividend policy, financial forecasting, and valuation models.
Human Resource Management: A behavioral approach to the management of the human resource in business enterprise. The fundamentals of human relations and organizational behavior will be used to structure an understanding of the managerial problems of recruitment, selection, training, promotion and termination of personnel. Supervision of the work force will be considered as an examination of theories of motivation, communication and leadership.
Cost Accounting: Cost accounting with a managerial emphasis: Job order and process cost; standard cost and variance analysis; budgetary control; relevant costing for decision making; capital budgeting.
Marketing Management: The planning and execution of various marketing activities from the managerial viewpoint are presented, via: determining the basic product or service market analysis, price policies, product promotion, management of the sales force and sales analysis and physical distribution with logistics system concept.
International Business Law: This course will provide students with a broad overview of how international rules shape global commerce. Basic market-entry strategies and risks of business when expanding into international markets, and the laws that affect the decision will be explored. This will include an examination of the sources of international business law, the relationship between such law and the U.S. legal system, the choice of law in international business disputes, the special issues that arise when doing business with foreign governments, the law governing international sales and the shipment of goods, and international intellectual property protection. In addition, the relationship between law and culture involved in international business transactions will be examined.
Career Paths for General Business
This BBA General Business program allows for a wide variety of careers including customer service coordination, human resources management, retail management, sales and marketing and entrepreneurship – and you can complete the program on-campus or from the comfort of your office at home.
Primary Careers
Office/business manager, sales manager, retail manager
- Advertising and promotion
- Management
- Sales
- Marketing
- Entrepreneurship
- Retail
- Retail companies
- Small business owners
- Public and private corporations
- Sales-oriented firms
- Schools and universities
Marleen Swerdlow, Ph.D.
J.Y. Choi, Ph.D.
Vivek Natarajan, Ph.D.
Frank Cavaliere, Ph.D.